We were brought on board to rebrand the company's image motivated by the desire to renew visual communication within the context of Italian SMEs. This process involved a complete rethinking of the visual identity, adopting an approach that, while technical, is welcoming and human.
The main goal was to enhance a sector often considered monotonous and distant, highlighting its most interesting and positive aspects.
Geothema represents an innovative enterprise aiming to provide technical support in the construction and road sectors, distinguishing itself through excellence in quality control and mineralogical and geotechnical analysis by adopting a cutting-edge approach.
Project
Branding
Strategy
Team
Stefano Barbieri
Simone Zampieri
Work
Brand Strategy
Art Direction
Creative Direction
Creative Development