Driven by a vision of sustainability, Trezero is dedicated to crafting wines that are both exquisite in flavor and environmentally responsible. By combining cutting-edge technology with the cultivation of naturally resistant grape varieties, the company is working toward a future of 100% sustainable wine production, significantly reducing the need for pesticides.

The goal of this project was to create a distinctive visual identity that stands out within the traditional world of Italian wine. By using decontextualization, the brand speaks to a younger audience, while archetypes shape its central character—a little man who takes on different roles and reflects the target audience in everyday moments.