Launching in early 2024, Sierra is on a global mission to revolutionise organisations through AI-first products. Led by Bret Taylor, board chair at Open AI, co-creator of Google Maps and ex-CEO of Salesforce, and Clay Bavor, former vice president of Google Labs, the company believes AI agents to be the next technological frontier.

At Bakken & Bæck, We designed and built a website and narrative that seamlessly communicates the nuances of Sierra’s ground-breaking conversational AI products, the platform powering it, and its underlying technology. By building a responsive design system, we prioritised modularity and minimalism, anticipating Sierra’s rapid growth, as well as changing user expectations and technological advancements.