Sierra

Bringing Sierra’s conversational AI to life with a scalable website that unpacks their groundbreaking products, platform, and technology.

Sierra

Bringing Sierra’s conversational AI to life with a scalable website that unpacks their groundbreaking products, platform, and technology.

Sierra

Bringing Sierra’s conversational AI to life with a scalable website that unpacks their groundbreaking products, platform, and technology.

Launching in early 2024, Sierra is on a global mission to revolutionise organisations through AI-first products. Led by Bret Taylor, board chair at Open AI, co-creator of Google Maps and ex-CEO of Salesforce, and Clay Bavor, former vice president of Google Labs, the company believes AI agents to be the next technological frontier.


At Bakken & Bæck, We designed and built a website and narrative that seamlessly communicates the nuances of Sierra’s ground-breaking conversational AI products, the platform powering it, and its underlying technology. By building a responsive design system, we prioritised modularity and minimalism, anticipating Sierra’s rapid growth, as well as changing user expectations and technological advancements.

Project

Branding

Digital


Team

Anita Silva

Wyatt Barry

Callum Copley

Iris Cuppen

Andrea Bianchi

Stefano Barbieri

Work

Creative Development


Credits

Bakken & Bæck


Photos and Live-action:

Guillem Cruells

Iris Humm

Mañana

Micheal Cukr

Carlos Chavarría


Robin Barnes (CGI)

Nicolas Vittori (motion)

NeverSitStill (motion)

Plan8 (sound design)

I’m committed to understanding and innovating the means of design.

Stefano Barbieri

Visual & Brand Designer

London, UK

VAT 04489650244

©2025 BARBIERI STEFANO

ALL RIGHTS RESERVED

I’m committed to understanding and innovating the means of design.

Stefano Barbieri

Visual & Brand Designer

London, UK

VAT 04489650244

©2025 BARBIERI STEFANO

ALL RIGHTS RESERVED

I’m committed to understanding and innovating the means of design.

Stefano Barbieri

Visual & Brand Designer

London, UK

VAT 04489650244

©2025 BARBIERI STEFANO

ALL RIGHTS RESERVED